Scope of This Privacy Policy. This Privacy Policy applies solely to personal information collected, used, and disclosed by Dentrino in connection with the website, applications, and services governed by the Dentrino Product Terms of Service (the “Product Services”). This Privacy Policy does not apply to personal information processed in connection with Dentrino’s Enterprise API or any services governed by the Dentrino Enterprise API Terms of Service, which are subject to separate privacy and data protection provisions.
Tasty Tech Ltd. dba Dentrino (“Dentrino“, “we“, “our“, and “us“) understands the importance of protecting personal information of individuals and the importance of maintaining appropriate safeguards. We have created this Privacy Policy (the “Policy“) to demonstrate our commitment to protecting your privacy. This Policy explains:
1. what personal information we collect and why we collect it;
2. how we use your personal information;
3. who we share your personal information with; and
4. the choices you have to access, update, and remove your personal information.
This Policy is incorporated into and subject to our Product Terms of Service, which is available at https://dentrino.ai/terms-of-service. Unless otherwise defined herein, all capitalized terms in this Policy shall have the meanings indicated in the Terms of Service. This Policy describes the information that we collect from users of our Site and Services (“you” and “your“) as part of the normal operation of our Site. This personal information may be obtained directly from you or collected from third parties that have the right to disclose this information to us. We created this Policy to give you confidence as you make use of the Site and the Services and to demonstrate our commitment to fair information practices and the protection of user privacy.
Please note that Dentrino reserves the right to update or change this Policy at any time. We will notify you of any changes by posting an updated Policy on the Site. The most current version of this Policy will govern Dentrino’s use of your personal information. By continuing to access the Site after changes are made to this Policy, you agree to be bound by the revised terms.
1. Consent for Personal Information
1.1. By providing Dentrino with your personal information (including through our Site or any online fields or forms), accepting the Privacy Policy when registering for a User Account, or by visiting and using the Site, you expressly consent to the collection, use, and disclosure of such information in accordance with this Policy or for the purposes identified to you at the time you provided the personal information. Any secondary use of the personal information will only be processed in accordance with the Terms of Service, your express consent, or as required by law.
1.2. Face Data Consent. Before the Dentrino Reveal application collects or processes any face data from photographs you capture or upload, we will request your explicit consent. You may decline to provide consent, in which case the app will not collect or process face data, though this may limit your ability to use certain features of the Services. You may withdraw your consent for the collection and processing of face data at any time by contacting us as set out in Section 10 below and requesting deletion of your User Account.
1.3. Personal information submitted to Dentrino, including through the Site, is kept confidential unless disclosed in accordance with this Policy, your express consent, or legal requirements. In any event, any personal information provided by you is voluntary. Please note that revoking your consent may result in not being able to access or utilize certain Dentrino features or programs, including the Services.
1.4. You have the opportunity to withdraw your consent, or to opt-out at any time. If you wish to withdraw your consent or to opt-out at any time, including to remove yourself from our email or mailing list, please contact us as set out in Section 10 below.
2. What Personal Information Do We Collect and Why Do We Collect It?
2.1. Types of Personal Information and Collection Purposes. Dentrino collects and processes personal information in accordance with this Policy. We will not sell, share, or rent this information to others, except as set out in this Policy or in accordance with your consent. The table below describes the personal information that Dentrino collects and why we collect it:
| Categories of Personal Information | Description of the Category | Collection Purposes |
|---|---|---|
| User Data | When you register for a User Account, you will be asked to provide certain basic information about yourself, such as your full name, business name, telephone number, email, and country of residence. Where possible, we indicate which fields are required and which fields are optional. | We use this information to provide you with the Services requested by you. |
| Payment and Purchase Data | When you purchase Services, you will be asked to provide us with payment and billing information. Your personal information will be stored in a tokenized form and processed by a third-party payment processor. | We use this information to process your payment for the Services requested by you, to manage any payment disputes, and to detect and protect us against error, fraud, and other criminal activity. |
| Case Photos Data | If you upload a Case Photo through the Services, the Case Photo will include a picture of you or a third party, and may include other identifiable information such as a name or other information you provide to Dentrino while using the Services. If the Case Photo includes the likeness of a third party, you must ensure that you acquire the appropriate consent from the third party to allow their information to be processed by us, in accordance with the Terms of Service. | We use this information to provide you with the Services requested by you, and to train our artificial intelligence system, as further described in Section 2.3. |
| Face Data | When you use our Dentrino Reveal mobile application or upload Case Photos, the images may contain face data, including facial geometry, facial landmarks, and dental features derived from photographs of your face and mouth. Face data is collected only when you voluntarily capture or upload a photo through the app. We will ask for your explicit consent before collecting or processing any face data. | We use face data to provide the Services you requested, specifically to identify individual teeth, generate proposed tooth shapes, and render photographic simulations of dental outcomes. Face data may also be used to improve our proprietary AI models as described in Section 2.3. Face data is processed exclusively by Dentrino’s own AI systems and is never sent to any third-party AI service. See Section 2.4 for full details on our face data practices. |
| Usage Data | When you visit the Site, we automatically collect certain information about your device, such as the URL that you just came from (whether this URL is on our Site or not), which URL you next go to (whether this URL is on our Site or not), your computer browser information, your IP address, and your location. | We use this information to: (i) generate analytics about how users browse and interact with the Services; (ii) help us understand our Site activity and to monitor and improve our Site; (iii) detect any attempts at tampering or interfering with the Site; and (iv) perform internal research on our users’ demographics, interests, and behavior to better understand, protect, and serve you and our community. |
| Advertising Data | From time to time, we may place advertisements on third party sites (such as Facebook and Instagram). When you view or otherwise interact with our advertisements, we may use various technologies to collect and store advertising data. | We use this information to learn how our customers use our Services, to grow our business, and to inform our marketing strategy. |
| Communications Data | You may provide us with contact information for the purpose of receiving marketing communications, including your name, email, and phone number. You can unsubscribe from these communications at any time by unsubscribing or by contacting us as set out in Section 10 below. | Dentrino uses your contact information to send newsletters and other information requested regarding Dentrino news, offers, and promotions, and to inform you about online and offline offers, products, services, events, product news, and updates. |
| Surveys and Customer Research Data | From time to time, we may offer you the opportunity to participate in one of our surveys or other customer research. | We use this information to help us measure consumer interest in our Services, and to enhance our product and service offerings and promotions. |
| Customer Service Data | When you contact us with a comment, question, or complaint, you may be asked for information that identifies you (such as your name, address, and phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint. | We use this information to respond to your inquiry and to understand, diagnose, troubleshoot, and fix issues with the Service. We may also retain this information to assist you in the future and to improve our customer service, product and service offerings, and promotions. |
2.2. Additional Collection Purposes. In addition to the collection purposes set out in Section 2.1, we may also collect your personal information for the following general purposes:
a. to help us enforce our Terms of Service;
b. to evaluate and develop new features, technologies, and improvements to the Service;
c. to conduct business planning, reporting, and forecasting; and
d. to provide you with system or administrative messages.
2.3. Training Artificial Intelligence Systems. The artificial intelligence models used by the Services will recognize individual teeth in the patient’s mouth, generate a new proposed set of tooth shapes for that patient, and then render that proposal to look like a photographic simulation of the result. Dentrino will use the Case Photos Data to facilitate the training of the AI models in order to improve our algorithms and Service offerings to you and other users. AI models require large quantities of data from which to train. By retaining and using the Case Photos Data, our AI algorithms can learn and base the Services on data that is more representative of its customer base, thereby increasing its problem-solving potential and accuracy. For clarity, Dentrino may use the full unaltered picture of the patient’s likeness, as captured in the Case Photo, for the foregoing purposes. Please see the Terms of Service for further information about the use of Case Photos Data.
2.4. Face Data Practices. The Dentrino Reveal application and related Services may collect face data from photographs you capture or upload. This section describes our practices regarding the collection, use, retention, and sharing of face data:
a. What Face Data We Collect. Face data includes facial geometry, facial landmarks, mouth and dental features, and tooth positioning derived from photographs of the user’s or patient’s face and mouth. Face data is collected only when you voluntarily capture or upload a photo through the app.
b. How We Collect Face Data. Face data is collected directly from you when you take a photo using the in-app camera or upload an existing photo from your device’s photo library. We request your explicit permission before accessing the camera or photo library. No face data is collected in the background or without your active participation.
c. How We Use Face Data. We use face data exclusively to (i) identify and segment individual teeth within the photograph; (ii) generate a proposed set of tooth shapes for the patient; (iii) render a photographic simulation of the proposed dental outcome; and (iv) improve our proprietary AI models to enhance the accuracy and quality of simulations. All AI processing of face data is performed by Dentrino’s own proprietary systems.
d. Face Data Retention. Face data associated with Case Photos is retained as described in Section 7 (Data Retention). You may request deletion of your face data at any time by contacting us as set out in Section 10 below.
e. No Sharing of Face Data with Third-Party AI Services. Dentrino does not send, transmit, or otherwise share face data with any third-party artificial intelligence service, AI platform, or machine learning provider. All AI processing of face data is performed solely by Dentrino’s own proprietary AI models running on Dentrino-controlled infrastructure.
f. Third-Party Infrastructure Providers. Face data contained in Case Photos is stored on Google Cloud servers in the United States, as described in Section 4.1(c)(ii). Google Cloud acts solely as a hosting/infrastructure provider and does not use face data for its own purposes. Google Cloud is contractually bound to protect the data in accordance with this Policy. For more information, see Google Cloud’s Privacy Resource Center at https://cloud.google.com/privacy.
2.5. No Third-Party AI Services. Dentrino does not use any third-party AI services (such as OpenAI, Google AI, or any other external AI provider) to process your personal data, including face data, Case Photos, or any other user content. All artificial intelligence and machine learning processing is performed exclusively on Dentrino’s own infrastructure. No personal data is sent to, shared with, or made accessible to any third-party AI service provider.
3. How Do We Collect Your Personal Information?
3.1. Direct Interactions. You may provide us with your personal information through the Services, by filling in forms, or by corresponding with us by mail, phone, email, or otherwise.
3.2. Automated Technologies or Interactions. As you interact with our Site, we may automatically collect Usage Data by using “cookies”, identifiers for mobile devices, or other similar technology used to collect data. A cookie is a small text file sent from a website and stored on the user’s computer by the user’s web browser. Upon visiting a site that uses cookies, a cookie is downloaded onto your computer or mobile device. The next time you visit that site, your device will remember useful information such as preferences, visited pages, or logging in options. Cookies are widely used to add functionality to websites or to ensure they work more efficiently. Our Site relies on cookies to optimize the user experience and ensure the Site functions properly. Most web browsers allow some control to restrict or block cookies through the browser settings; however, if you disable cookies you may find this affects your ability to use certain parts of our Site. For more information about cookies, please visit https://www.aboutcookies.org.
4. Disclosure of Personal Information
4.1. Service Provider Arrangements
a. We may transfer (or otherwise make available) your personal information to our affiliates, subsidiaries, and other third parties who provide services on our behalf.
b. To the extent that any personal information is provided to these third party service providers, Dentrino requires that the provider be bound by obligations consistent with this Policy.
c. Presently, Dentrino discloses personal information to the following service providers:
i. We use Stripe for payment, analytics and other business services.
ii. We use Google Cloud to store and process Case Photos.
iii. We use Google Analytics to track anonymous Site activity and measure the usage patterns on our Site.
4.2. Sale of Business. We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or substantially all of Dentrino’s assets or as part of a corporate reorganization or other change in corporate control.
4.3. Legal. We may disclose your personal information to governmental authorities or otherwise as required by law.
5. Your Rights and Access
5.1. Privacy Settings. You may manage certain account preferences through your User Account.
5.2. Access. You can request from us information about:
a. the personal information we hold about you;
b. the categories of personal information concerned;
c. the purposes of the processing;
d. details to whom your personal information has been/will be disclosed;
e. how long we retain your personal information; and
f. if we did not collect the information directly from you, information about the source.
5.3. Correction of Inaccuracies. You may request updates and corrections.
5.4. Deletion. You may request that we delete your personal information in accordance with applicable laws.
6. Location, Security, and Breach
6.1. Your personal information may be stored or processed outside of your province of residence and in a country other than the country in which you provided the information.
6.2. Dentrino has employed reasonable safeguards; however, no method is 100% secure.
6.3. Dentrino shall comply with applicable laws with respect to unauthorized access or disclosure of personal information.
7. Data Retention. Dentrino retains personal information in accordance with its data retention policies. Case Photos, Simulations, and associated face data are retained while your User Account remains open and for up to twenty-four (24) months after your last activity on or through the Account. This retention period allows you to access past simulations, maintain continuity of care records, and supports ongoing improvement of our AI models. If there has been no activity on or through your Account for twenty-four (24) months, Dentrino may deactivate your Account and delete associated Case Photos, Simulations, and face data. Certain information may be retained for longer where required by law or reasonably necessary for accounting, fraud prevention, dispute resolution, enforcement of our agreements, or other legitimate business purposes. You may request deletion of your account and data at any time by contacting us as set out in Section 10 below.
8. Social Media. Dentrino has no control over, and is not liable for, the collection, use, or disclosure of posted user content by users of social media platforms.
9. Third Party Links. Our Site may contain links to other sites that Dentrino does not own or operate, and Dentrino is not responsible for the privacy practices of those sites.
10. Contact Us. If you have any questions or complaints, or wish to review or update your personal information, please contact us at this form or by mail:
Attn: Privacy Officer
Tasty Tech Ltd.
942 Shaw St.
Toronto, Ontario M6G 3M6